How did you interpret the title of this post? I presumed (correctly) that you were thinking that the mattress that I am going to tell you in this article is containing natural materials; organic cotton and organic wool. Unfortunately, that is not the case here. This is exactly how some mattress companies play with the words and the structure of their sales pitches. In marketing world, words are wisdom and they can be manipulated; twisted and turned to hypnotize you into thinking what you are thinking. To some extent, some geniuses may be able to perform “make-believe” miracles such as turning a gas stove into a refrigerator. That is how marketing works. That is how you would believe that an organic cotton and wool mattress is a 100% orgnaic mattress.
Read again the title and tell me what you think. Got it? If you still can’t get the “actual” picture here, it is all right. I won’t blame you. These days we are so used to see thousands of ads everyday; newspapers, TVs, magazines, stores, hypermarkets, Walmart, and almost everywhere. It is easy to be misled by these types of ads and sometimes we just laughed at how idiot we were when we first read the lines. We didn’t read in between the lines. Our brain is a complex organ yet a stupid one unless we train it to be able to interpret one simple phrase into several meanings.
Whenever you go to a mattress stor and the sales rep told you that their mattresses are made from “organic cotton and wool”, you should be very wary about it. Ask him again; is the mattress made from “organic cotton” and “organic wool”? If he startled a bit (the trick didn’t work), then most probably the mattress he showed is not a 100% natural organic mattress. You have just been tricked into believing that the mattress is totally a organic mattress. This trick is commonly used since it works almost all the time. Why does it work? Because the moment someone said “organic”, your brain picked up that word and interpreted the whole phrase as one; therefor you would believe that the mattress is made from both organic cotton and organic wool.
So how to recognize or identify which mattress is a total 100% natural organic mattress? In my last post, I mentioned about NAOMI, an association that put up some standards to certify a mattress as organic. However, as far as I am concerned, the mattres association has not yet received any recognition from the whole industry that produce natural organic mattress. In other words, the standards produced were more like a self-proclaimed statement by certain companies to create hypes that their mattresses are the only certified organic mattresses. Well, I don’t want to go details about that so I leave that to the experts to decide. However, the standards produced by the so-called association can still be used to get the basic idea to decide whether the mattress is “natural” enough for you or for your kisd. You can visit my post here at Natural Organic Mattress.
Some of the standards listed described what type of wools can be called organic wool. Organic wool should be free from any chemical substances. Chemical-free means the wool should be obtained in an environment that is free from any chemical usage such as the foods given to the sheep (there have to be organic food), the process taken to garnet and card the wool, and so on. If any of these standards are not followed, then the wools produced are no longer 100% organic. But hell, we have been already living in a world full of chemicals (cars’ smokes for instance), why can’t we live with a 90% to 95% organic wool? We may not get the purest but as long as we know that the materials are made from controlled environment, that should be fine. To me, at least.
Wool is used in mattress production due to the fact that it is a plushy material. Plushy means comfort and comfort means you will get a good night sleep. A good nite sleep then means you will wake up from your bed feeling good and fresh like a princess. Or a prince, if you are a guy lol. That is why wool has been used in producing mattresses for years and since now we know the importance of using organic materials for better helath, organic mattress manufacturers have taken efforts to ensure all the materials used are at least 90% to 95% organic.
We all know for fact that kids are exposed to all sorts of threats every day. We do our best to avoid and to prevent bad things from happening to them. Asthma is one of those threats. Can we avoid our kids from getting asthma? Yes, we can but there are no guarantees to that. What we can do though is we have to do our best to avoid using allergenic items around our house. Stop feeding our kids with allergenic foods. Start using organic mattress for our kids.
Another good thing about using wools in producing organic mattress is its ability to insulate where then your body can naturally regulate your body temperature during the nights. You won’t feel hot or cold spots when sleeping and therefore you are less than likely to turn and toss on your bed. In short, you will be sleeping more comfortably on organic mattress than the regular comfort mattress.
How do we avoid our mattress from breeding dust mites? It will cost you a lot to buy repellants to repel dust mites. By the way repellants got chemicals in them and therefore they just defeat our intention to not using inorganic materials in our house. This is where organic mattress gains more popularity than standard mattress. Why? It is because of the wool. From what I have learned, each strand of woll has a coating of lanolin (wool wax or fat) that help to repel dust mites. This is due to the fact that each wool’s strand create a dreary environment that make it impossible for dust mites to settle in. As you know, mites only live in a damp environment. So they just can’t stand the dryness.
I believe so far we have covered few things that you should know before making an informed decision to get yourself a natural organic mattress. There are still few things we need to cover and we will do that in our next discussion.
Thursday, March 26, 2009
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